Alienware
Tech & Build Lab in Round Rock, Texas
Type: PC Builder
Alienware operates as Dell's premium gaming brand from Dell's Round Rock campus, producing Area-51, Aurora, and m18 systems with custom Cryo-Tech cooling. The brand has been Dell-owned since 2006. Based in Round Rock, Texas. Boutique PC builders assemble custom gaming rigs to spec - hand-picked components, cable management, custom liquid cooling, and lifetime support. A premium alternative to off-the-shelf prebuilts for buyers who want exact configurations. Check dell.com for product lineup, support resources, and current promotions.